01
Carnivore
Meat, fish, eggs and salt. Zero plants, zero sugar. The strictest elimination there is.
from AED 55 / meal
Carnivore · Keto · Free-from · Dubai
NOUGHT
Nothing you didn’t ask for.
Strict-elimination meals, cooked fresh and delivered across Dubai. Every ingredient printed on the pack.
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What’s actually in a “healthy” meal plan
- Canola oil
- Maltodextrin
- Soy lecithin
- Xanthan gum
- Sunflower oil
- Dextrose
- “Natural flavours”
- Modified starch
- Carrageenan
- Guar gum
- Rice syrup solids
- Pea protein isolate
- Palm olein
- Sucralose
- Gum arabic
- Yeast extract
- Citric acid
- Polysorbate 80
Beef. Salt. Ghee.
A typical “clean” meal hides twenty-plus ingredients. NOUGHT prints three.
Three protocols. One rule.
02
Keto
High fat, real ingredients, under 20g of carbs a day. No hidden sugars, anywhere.
from AED 50 / meal
03
Free-from
Gluten-free, dairy-free and seed-oil-free by default. Your own no-go list comes off the menu too.
from AED 48 / meal
The specification, not the slogan
- No seed oils
- No added sugar
- No gluten
- No emulsifiers
- No fillers
- No “natural flavours”
Short, honest ingredient lists, printed on every pack.
Subscriptions
Choose your intensity.
Starter
1 meal a day · 5 days a week
AED 55/meal
≈ AED 1,100–1,300 a month
Most popular
Standard
2 meals a day · 5 days a week
AED 50/meal
≈ AED 2,000–2,400 a month
Full
3 meals a day · 6 days a week
AED 48/meal
≈ AED 3,400–4,100 a month
Pause, skip or swap any week. Add extra protein, bone broth or compliant snacks. Carnivore prices at the top of each range, free-from at the lower end.
Built for Dubai.
45°
Half the year is too hot to cook. Dubai orders in.
99%
Nearly everyone is online, in one of the world’s busiest delivery markets.
190+
Nationalities in one city, with a fast-growing clean-label, low-carb crowd.
Questions
Answered straight.
Yes. Every plan, every supplier, every meal. Halal isn’t a box you tick at checkout, it’s the baseline.
We’re starting with Dubai. Abu Dhabi and Sharjah come next once the founding thirty fill up. Everything is cooked fresh and delivered chilled, never frozen.
Any week, no questions asked. Everyone here travels, and a meal plan that punishes you for it won’t last long.
That’s exactly what Free-from is for. It’s gluten-free, dairy-free and seed-oil-free by default, and we take your personal list off the menu on top of that. Genuine avoidance, not “may contain” hedging.
That’s a conversation for you and your doctor. We make food, not medical claims. A registered dietitian reviews every plan we publish, and since every ingredient is printed on the pack, you both get the full picture.